| Category | Heard | Conv % | Power % | Neg % | Average Buzz |
|---|---|---|---|---|---|
| Movies: Older | 100 | 97% | 44% | 13% | 75.70 |
| Movies: Present | 100 | 97% | 40% | 18% | 79.19 |
| Music: Other/Misc. | 100 | 99% | 52% | 9% | 75.98 |
| Music: Pop | 100 | 97% | 35% | 13% | 87.79 |
| Music: Rap/R&B | 100 | 99% | 28% | 9% | 90.00 |
| Music: Rock | 100 | 97% | 62% | 13% | 68.51 |
| Musicals | 40 | 95% | 25% | 15% | 91.97 |
| Other/Misc. | 100 | 97% | 56% | 17% | 65.94 |
| Small Screen: Older TV | 90 | 94% | 47% | 17% | 71.55 |
| Small Screen: Present TV | 100 | 98% | 39% | 14% | 78.95 |
| Small Screen: Web | 100 | 96% | 45% | 11% | 74.08 |
| Sports: Baseball | 80 | 96% | 34% | 20% | 81.35 |
| Sports: Basketball | 80 | 100% | 41% | 21% | 83.04 |
| Sports: Football | 70 | 93% | 51% | 20% | 70.78 |
| Sports: Other/Misc. | 100 | 92% | 33% | 21% | 85.83 |
| Trash Lit | 60 | 97% | 27% | 13% | 81.76 |
| Video Games | 100 | 98% | 47% | 16% | 69.30 |