Category	Heard	Conv %	Power %	Neg %	Average Buzz
Movies: Older	39	77%	12%	15%	95.31
Movies: Present	39	82%	18%	12%	96.25
Music: Other/Misc.	39	92%	18%	13%	101.44
Music: Pop	39	82%	10%	13%	104.38
Music: Rap/R&B	39	67%	5%	13%	110.69
Music: Rock	39	82%	23%	21%	98.16
Musicals	18	83%	17%	6%	95.27
Other/Misc.	39	94%	36%	19%	79.45
Small Screen: Older TV	35	91%	14%	14%	99.75
Small Screen: Present TV	39	80%	23%	13%	83.57
Small Screen: Web	39	91%	28%	19%	80.88
Sports: Baseball	30	80%	17%	20%	95.63
Sports: Basketball	30	73%	7%	23%	108.55
Sports: Football	27	89%	30%	15%	92.25
Sports: Other/Misc.	39	70%	16%	19%	87.94
Trash Lit	21	81%	24%	5%	80.00
Video Games	39	90%	33%	23%	78.09