Category	Heard	Conv %	Power %	Neg %	Average Buzz
Movies: Older	37	85%	28%	22%	90.48
Movies: Present	37	90%	33%	24%	84.16
Music: Other/Misc.	37	97%	35%	3%	84.42
Music: Pop	37	89%	24%	32%	98.70
Music: Rap/R&B	37	87%	11%	22%	103.78
Music: Rock	37	87%	38%	19%	78.47
Musicals	17	88%	29%	6%	95.13
Other/Misc.	37	95%	41%	23%	75.41
Small Screen: Older TV	33	88%	33%	24%	79.69
Small Screen: Present TV	37	93%	29%	26%	87.43
Small Screen: Web	37	95%	42%	21%	72.02
Sports: Baseball	28	75%	18%	29%	95.14
Sports: Basketball	29	79%	17%	21%	99.22
Sports: Football	29	38%	3%	21%	117.27
Sports: Other/Misc.	37	65%	15%	40%	101.63
Trash Lit	20	100%	15%	15%	91.50
Video Games	37	92%	38%	16%	73.21